Why is DRPCRD built for the mobile wallet?
Get an influencer pass installed in 30 seconds
tl;dr
- Every Gen-Z already has a mobile wallet
- An influencer pass shows you’re a true fan
- Extremely low friction onboarding
- Useful metrics and data
- Massive opportunity for influencers and brands
Digital wallets are part of the mobile OS
Everyone’s got a mobile wallet on their iPhone or Android device and unlike an app, the wallet built into the OS. You don’t have to install a wallet and you can’t delete it.
Since digital wallets were launched way back in the history of time (okay 2012), usage has increased year on year. Now, we’re adding bank cards to our wallets and using Apple Pay and Google Pay more than ever (32% of all online purchases were made through mobile wallets in 2020). This is particularly true of millennials (70% use smartphones to pay for goods) and the even more mobile-centric Gen-Z.
Have you seen whose pass I’ve got?
The digital wallet isn’t just for adding and using bank cards, it’s also home for DRPCRD influencer passes.
The wallet becomes a place where fans show their allegiance to their favourite creator heroes — if you’ve got the DomVlogs or George Mason Nation pass in your wallet, you’re obviously a real fan. Plus, you’re going to know about new merch lines and brand drops from your favourite influencers before everyone else.
From the DropSquad
Our Gen-Z beta users in our Discord server (who decided to call themselves the DropSquad) regularly ask which pass number each of us have — the lower the better! Who’s got DRP00001? It’s Tim. But he’s willing to relinquish it in a competition drop at some point, so stay tuned.
Extremely low friction onboarding
Before DRPCRD, we spent a lot of time working in fintech and product acquisition. It’s an art to craft the customer experience to make it as frictionless as possible. But… the fastest way to reduce onboarding friction is to remove steps.
Being ‘wallet-first’ rather than pushing via an app store drastically cuts down the usual steps to onboarding. To onboard to DRPCRD you simply add a pass to your wallet. We avoid app store discovery, app download, and account sign up hoops a new customer usually has to jump through.
A shorter funnel = simpler, better experience.
4 steps to get a pass in wallet:
- A fan is linked to the influencer’s DRPCRD pass form
- Fan fills her details on the form
- Taps a link sent via SMS
- Taps ‘Allow’ to add the influencer pass to her wallet
We’re optimising the DRPCRD pass manager to get a pass in wallet in under 30 seconds.
Metrics built in
Brands want to drop product samples, run competitions, and do giveaways knowing they’re talking to the right audience. We connect the data from the pass holder sign up (e.g. month and year of birth) with the metrics from installed passes (location, install state) to give brands nice, tight targeting for drops.
The mobile wallet is an untapped opportunity for influencers and brands
If you’ve got an agency brief or you’re a brand who wants to reach Gen-Z (via influencer marketing or direct), let’s chat about the potential of mobile wallets and brand drops.
